Who is Moca? I like to think of myself as an entrepreneur with a creative heart and a strategic mind, always looking for new ways to approach things and finding purpose in whatever I do.

I started my professional journey as a strategic designer, creating everything from logos to 3D video animations. But somewhere along the way, I realized I wanted to go deeper. I wanted to understand not just how something looks, but why it exists, who it is for, and how to make it work.

That curiosity took me from design into strategy, business development and marketing - giving me the opportunity to work across industries like e-commerce, retail and tech, and to understand the journey from the first idea to the final execution.

- Moca

Experience across home appliances, retail and fashion, from strategy to execution.

Content creation, performance, and influencer marketing, with a focus on storytelling and community building.

Managing stakeholders, creative teams, and projects across tech and creative industries.

Building brands from mission and vision to positioning, identity and brand guidelines.

From logos and visual assets to video animation and 3D prototypes, using tools such as Adobe Cloud and Canva.

Building a strong organic content foundation, understanding what resonates, then amplify what works.

My Areas of Expertise

Some brands I’ve Worked With

After 10 years in the marketing and creative industry, I’ve also built three businesses:

A self-learning program I designed around how the brain learns, created to make English learning more accessible and help people expand their opportunities.

Practical guides to moving abroad, finding a job and building your dream life overseas. I spent months writing each ebook, combining my own experience with practical strategies.

More than a cleaning company. A business created to open doors to job opportunities for Latin American residents in the Netherlands who are struggling to find work and build a life.

Because for me, a successful brand isn’t only one that grows.

It’s one that changes lives.

Some of my work

Developed the visual identity, concept, core values, and strategic positioning for both ECP Travel and Elite Club Peru.

Developed the strategic foundation and brand identity, defining the business model, positioning, concept, and visual direction.

Optimized Amazon content, from titles, bullet points, and keywords to visual assets, including static and A+ content, for Cocora.

Brand Identity

Brand Idenity

Amazon Content

2D Animation

Created a 2D animation to promote a more effective recycling process for UCAL’s recycling campaign.

3D Animation

Designed a 3D animation proposing a solution to the 2016 oil spill in the Amazon rivers, focused on oil recovery.

Created strategic content for social media and outdoor advertising, aligned with campaign objectives and budgets.

Visual Advertising

My content creator side

My content creation journey started on TikTok five years ago, where I grew a community of 50K+ followers.

At the beginning of 2026, I brought that storytelling into Instagram, creating lifestyle and travel content.

Today, I also create UGC for brands, from restaurants and hotels to products - creating authentic content designed to feel natural, relatable, and engaging.

Let’s discuss how strategic content can increase your visibility, connect with your audience, and deliver meaningful results.