What I do

Marketing strategy

+ creative approach

I build brands and campaigns from the ground up, combining strategic approach with thoughtful, high-quality visual execution.

From marketing strategy to creative direction, or both.

For DTC & B2B brands

Marketing/ Strategic Design

Social Media

from small to big brands

I analyse the market, competitors, brand, and KPIs to develop content strategies that connect with the right audience.

From visual creation—static, animation, and Reels—to copywriting, I manage the full content process and use performance data and trends to continuously optimize.

Organic first, paid second: I use organic content to identify what resonates before amplifying proven ideas through paid social.

Instagram content created for Moca in Holland (2026)

Marketing/ Strategic Design

E-commerce & Marketplaces

from house appliances to fashion

I analyse performance, user behaviour, competitors, and market trends to optimize product categories, content, UX, and campaign strategies across Shopify and marketplaces.

For platforms like Amazon, I combine keyword optimization, content strategy, and visuals (statics & A+ content) to improve visibility, ranking, navigation, and purchase intent.

Amazon content created for Versuni (2024)

Marketing

SEO & SEM (Websites)

from learning platforms to retail

I not only build websites from scratch, but also develop the SEO strategy behind them. Through keyword research and tools such as Semrush, I optimize content to improve search visibility and organic rankings on Google.

I also set up paid search campaigns aligned with specific business and campaign objectives.

SEO optimization for Learn with Moca (2026)

Marketing

Project Management

from creative agencies to tech companies

I manage projects and cross-functional teams from brief to delivery, defining scope, timelines, budgets, and project stages. I coordinate stakeholders, track team performance, and ensure projects stay aligned with objectives and are delivered successfully.

Strategic Design

Brand Identity

from travel agencies to learning platforms

I build brands from the ground up, defining their mission, vision, values, and positioning before bringing them to life visually—from logo design and brand guidelines to social media and digital applications.

Brand identity for Elite Club Peru (2020)

The Brands Behind My Journey

Some brands I’ve Worked With

More than numbers

A Snapshot of My Experience

10+ years

creating brands from scratch

9+ years

bringing strategy to life

5 years+

Managing creative teams & projects

Ready to re-build your brand?

Let’s discuss how strategy can elevate your presence and turn your ideas into meaningful results.