When Strategy Meets Creativity

Brand Identity

At UCAL, students had access to separate bins for paper, glass, plastic, and organic waste, yet most waste was still incorrectly sorted. Research revealed two key barriers: unclear visual cues and students being in a hurry.

To address this, we developed Trash It, an awareness campaign designed to make recycling more intuitive and engaging. The strategy combined clear visual communication with activations and contests to encourage participation.

The project included the brand identity, brand manual, motion graphics, and informational panels, creating a consistent visual system that made correct recycling easier to understand and act on.

Brand Identity

Elite Club is an exclusive travel membership offering access to high-end hotels, resorts, restaurants, and experiences in Peru and abroad.

Through audience research, we identified that the target customer valued experiences and exclusivity over price. This insight shaped the brand strategy: Elite Club would become the key to accessing experiences that are otherwise difficult to reach.

I developed the brand strategy and complete visual identity, translating this positioning into a distinctive visual language. The logo subtly reinforces the concept by combining the initials of Elite Club with the shape of a key—a visual representation of access and exclusivity.

Amazon Content

For Cocora, I developed Amazon content for their Martini and Gin Tonic sets, following the brand’s visual guidelines while optimizing the content for e-commerce performance.

We used interactive features such as sliders, hotspots, and comparison tables to make the product pages more engaging, informative, and conversion-focused.

Digital and Outdoor Advertising

Working with Nestlé, we developed a Purina campaign built around a key differentiator: the food is not only tasty, but helps make pets stronger.

The challenge was to turn this message into funny, disruptive outdoor advertising, creating ideas that would capture attention while communicating the product benefit in a memorable way.

2D Animation

At UCAL, students had access to separate bins for paper, glass, plastic, and organic waste, yet most waste was still incorrectly sorted. Research revealed two key barriers: unclear visual cues and students being in a hurry.

To address this, we developed Trash It, an awareness campaign designed to make recycling more intuitive and engaging. The strategy combined clear visual communication with activations and contests to encourage participation.

The project included the brand identity, brand manual, motion graphics, and informational panels, creating a consistent visual system that made correct recycling easier to understand and act on.

3D Animation

Duka is a conceptual solution developed in response to oil spills affecting the Peruvian Amazon. The project combined research, product design, and 3D visualization to explore how technology could support the recovery of contaminated water.

The proposed machine would navigate affected areas, filter oil-contaminated water, separate the oil from the water, and store both for subsequent extraction. The filtered water would then undergo purification for potential reuse in irrigation or consumption.

The project was developed using Illustrator, Premiere, After Effects, and 3D Max, translating the concept into a complete visual and animated experience.

3D Animation

A watch that takes you anywhere with a single click.

Designed an innovative product concept using Monroe’s Motivated Sequence, translating each of its five steps into a persuasive advertising strategy.

Let’s discuss how strategy can elevate your presence and turn your ideas into meaningful results.